9 Myths About Trade Show Planning: Busted

9 Myths About Trade Show Planning: Busted

No long intro here, just the facts. There are many trade show planning myths floating around which should be dispelled. Here are a few to start with. You’re Not Selling While some exhibit booths may not be making any cash for goods transactions at a trade show,...
Experiential Event Management: Sports Edition

Experiential Event Management: Sports Edition

The game has changed. As our world goes digital, and our consumer experience becomes tailored to personal preferences, marketing must adapt. Think of it as Digital Darwinism. The modern consumer ignores the homogenized, spray-and-pray tactics of traditional marketers,...

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