San Diego Comic-Con 2023 Recap
For some, the number 13 comes with a ton of superstitions. And while this year marked the thirteenth time Marketing Genome was a part of San Diego Comic-Con, there was nothing unlucky about it. Over 150,000 comic book culture fans listened to panel events, dressed up...
The Design Process for a Trade Show Booth
If you’ve recently decided to elevate your company’s marketing efforts with a custom trade show booth, the next step is finding a company whose design process works for you. At Marketing Genome, we have an expert team that will guide you through each step...
How To Budget For Your Trade Show
Trade shows have proven to be an extremely beneficial marketing strategy for businesses. However, costs can add up quickly when you think about everything that goes into planning and attending one. When determining your budget, you have to remember the costs...
Why Full Program Management is For You
When preparing to exhibit your brand at a trade show, it can be overwhelming having to manage every aspect of it. Instead of worrying about designing, transporting, setting up, and taking down your booth, you should focus on how you’ll engage with attendees at...
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