Why Full Program Management is For You

by Apr 24, 2023

When preparing to exhibit your brand at a trade show, it can be overwhelming having to manage every aspect of it. Instead of worrying about designing, transporting, setting up, and taking down your booth, you should focus on how you’ll engage with attendees at the event. When you work with a company that offers full program management, you can rely on them to do the heavy lifting, which will help you have a stress-free trade show experience.

Learn about the benefits full program management has to offer:

Comprehensive Services

Working with one full program management vendor that offers a wide variety of comprehensive services can save you time and money. Rather than working with multiple organizations to achieve your goals, make it more convenient for yourself to design, fabricate, transport, install, and dismantle your booth, all with the same company. 


Whether your business’ overall goal is to fabricate a unique booth within your budget or to ensure your booth represents your brand and communicates effective messages to your audience, an expert team can assist you in achieving them under full program management. This team will develop customized solutions tailored to your needs to bring the booth you’ve envisioned to life. 


Figuring out trade show logistics and required paperwork can be overwhelming. When you work with a trade show company that offers full program management, their team of professionals can provide guidance, give expert advice on best practices, and help you navigate the complex trade show environment. 

Project Management

Projects are taken care of from start to finish under full program management. You will receive professional help from an experienced team that will design and transport your booth on time and within budget. This team will also help set up and take down your booth at events. With all these responsibilities out of your hands, you can focus on your business’s core operations. 

Brand Consistency

Having a cohesive brand image across all marketing channels, from your booth design to promotional materials, is essential to maintain. It will make your brand look more professional and create a sense of trust and credibility with your audience. When you work with a company that offers full program management, it can help ensure your booth design and messaging are consistent with your marketing strategy.

Marketing Genome Offers Full Program Management

At Marketing Genome, we offer full program management to bring the booth you’ve envisioned to life. Our expert team will take over the entire process from conception to completion. Starting with a complimentary booth design, we continue our help with transportation, booth set-up, and post-show wrap-up. We can even help you handle all the paperwork needed to exhibit your booth and figure out all the logistics. With our variety of services and expert advice, we will work with you to ensure your trade show experience is a huge success. 

Do you want a trade show partner who provides full program management? One of our expert marketing consultants can provide a complimentary brainstorming and evaluation session to find out how we can help you. Let’s Talk!

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