8 Crucial Resources For The Trade Show Planning Process

by Jan 20, 2015

Do you have an upcoming trade show? You probably want to maximize the experience. However, if you don’t have a lot of trade show experience, it may be difficult to know where to start. Planning doesn’t have to be complicated. Here are eight valuable trade show planning resources you can check out to make your trade show a success:

The Show Location

Contact the event or convention center that will be hosting the show. They can provide you with a map of the show layout, a show “manual,” and information on electrical outlets, setup schedules, and other important data.

Trade Show Planning Company

trade show planning company can help you design an inviting booth and maximize your trade show presence. You can hire them to help with specific planning items or to manage the entire process.

Your Sales Team

Internally, you have some great trade show planning resources available to you. Talk to your sales team to see exactly what would be the best outcome from the trade show. Do they want people to sign up for product demos? What will help them best drive sales?

Your Marketing Team

Follow-up after the show is as important as what you do at the show itself. Sit down with your marketing team and develop an outreach plan for connecting with show visitors.

Your Customers 

Your clients can provide valuable information. Find out what they like to do at the show. Which booths draw their attention? Where do they hang out for networking and drinks?

Industry Partners

Your vendors and other partners may be veterans of the show and can give you tips on how to meet as many prospects as possible. Reach out to all your partners for guidance.

Local Visitors Bureau

The local visitors bureaus can give you tips on popular nearby restaurants, bars, and other attractions. You can then use that information to entertain clients and prospects once the show is over.

Social Media

The show probably has dedicated social media pages and hashtags. Use that information to track who is at the show and who is planning on attending. Also, be active on those pages to drive guests to your booth.

A little research can go a long way toward making your show a success. Prepare ahead of time and you’ll make the most of your experience.

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