Create press-worthy events that generate buzz.
Publicity Stunts and Marketing Stunts
Experiential Marketing Activations:
- Street Teams
- Interactive Displays
- Flash Mobs
- 3D Projections
- Holographic Displays
- 3D Chalk Drawings
- Augmented Reality
- Virtual Reality
Street Teams are groups of “brand ambassadors” that act as walking, talking, representations of your brand/service/product. Typically, made-up of 4 or more brand ambassadors per group at major events or in high-traffic areas such as New York City. Often, handing out promotional material or some type of item with a call-to-action.
Flash Mobs are usually comprised of large groups that seem to appear out of nowhere and perform a song, dance, or some other unique performance. The end goal is for the flash mob to go viral. Often times, it’s done in conjunction with press interviews such as Good Morning America in New York or KTLA in Southern California. This form of marketing may seem a bit outdated, but will pay off in a big way if it is done properly.
3D Projection is a technology used to project images on the faces of 3-dimensional structures such as buildings. When images are projected onto a structure, it changes the overall appearance into something fascinating. Almost like an optical illusion. Many applications can be used for this technology and is a guaranteed crowd-pleaser.
Holographic Displays are eye-catching displays that hold the attention of virtually anyone passing by them. They come in a variety of forms. In most cases, they hold a product in the middle and surrounding that is a realistic 360-degree holographic video.
3D Chalk Drawings are images that appear 3-dimensional on a 2-dimensional surface when viewed from a specific perspective. They are a super cool way to generate attention throughout your event. And, the big payoff is when the final drawing is completed, ready for pictures. Usually, the drawing will engage people and prompt them to be a part of the drawing/photo.
Augmented Reality is a technology that allows you to take virtual images or animations and apply them to real world, real-time backgrounds using mobile devices or tablets.
Virtual Reality is a technology that immerses you in a seemingly real and interactive environment through the use of special devices such as a helmet with a screen and gloves for control.
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- Experiential Event Marketing -
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