Product Launch Events | Marketing, Strategy, and Execution

Get people excited about your product launch. We specialize in product launch events for our clients. Ensuring that they receive the desired publicity and buzz they’re looking for. 

Our product launch strategies are designed for maximum exposure. We develop rolling launches that start approximately 6-8 weeks prior to the product unveiling itself. During this time we may release a number of strategic “leaks” and planted news stories about the product, e.g. think Apple iPhones.

 

This information is released to a select group of media outlets and bloggers to begin drumming up buzz. Our tight-knit relationships with media agencies ensure that our clients receive largest media coverage possible. We also recommend using digital marketing strategies to help support this overall effort (PPC ads or sponsored stories).

While we’ve created buzz surrounding the product launch, the main focus will be on the launch itself. Here, we invite key bloggers, reporters, industry members, influencers, and maybe even celebrities to a unique experience culminating around the reveal.

Where to have your launch? We take time to scout locations that are specific to your needs. Product launches can take place in various venues that are designed to meet the product/brand attributes and event requirements. We usually recommend that events take place in unconventional spaces and we’ll source these venues as well as negotiate pricing for the space.

Our constant pursuit of perfection means we’ll execute your event flawlessly. We recognize the importance of time when creating, planning, and executing any product launch. Our transparent process gives you peace-of-mind as we move through every level of the event production.

We invest significant time in the process of understanding your product or organization and develop a strategic approach to developing a product launch event that will resonate with your specific target. Our approach is 100% focused on maximizing your product and brand exposure. Contact us today to start planning your product launch event.

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