When the time comes to develop your booth ideas for trade shows, it pays to think in multiple directions. Instead of aiming for a single ‘Wow!’ point to blow away the competition, consider these 9 ideas for blowing them away in every category:
Cultivating a Superior Layout: Booth Design
Double Deck Exhibits
Make more of your space with double deck booth design. It is a powerful attention-grabber, usually can be seen from afar and a great opportunity to expand.
Adding a strong theme to your exhibit booth can go a long way in making yourself memorable. Continue the theme throughout the entire booth and attendees will be sure to see everything you have to offer.
Show off in style; the right display of your products will make people drool over your products. If they can’t afford it, your products will stick in their minds long after the event’s end. Get out the glass cleaner because you’re going to have some greasy fingerprints to clean every night!
Flying Your Flag: Banners and Posters
Go digital with your banners, posters, and other signs. Touchscreen kiosks, animated banners, and other tools can create buzz, drive interaction and leave a lasting impact.
Control lighting, and you control perception. Don’t let your expensive displays hide in the dark. Spotlight your high-impact visuals and play with lighting colors and options to draw attention.
Seize visitors’ attention and never let go with clever use of holographic projection. Although expensive, security will need to be called to disperse the crowds you’ll draw in. 3D without the glasses is sure to get noticed!
Seizing the Future: Experiential Marketing
Augmented and Virtual Reality
Augmented reality and virtual reality both offer unique ways to involve your visitors with your booth to a degree the competition cannot compete with. By the time they have a chance to copy the technology will change. So act fast!
The social media and mobile revolutions both offer you a plethora of ways to reach out to your visitors and integrate their devices with your event. If you have not yet taken advantage of Social Media and trade show promoting your are definitely a step behind.
Leverage 3D printing to generate customized, immediately available reminders for your visitors. A personalized keychain isn’t much, but it will go a very long way towards showing up the competition if its created by the a guest themselves.
With just a few of these booth ideas for trade shows working on your side, your competition won’t know what hit them. Use your creativity and resources to help climb the ladder of trade show superiority.