A Quick Introduction to Experiential Marketing
Marketing is no longer just about showing off your product and having people come to buy it; those days are over. These days it’s all about drawing your customers in by letting them “experience” your product or service. “Hands on” is what customers...
Are You Working With The Best Experiential Marketing Agency?
Working with the best experiential marketing agency does take some trial and error. Here are three things to look for when finding the best experiential marketing company. Reach for the Stars What kind of an ROI (return on investment) are you getting from these...
The Tranquil Trade Show: 3 Major Trade Show Planning Considerations
Preparing for an upcoming trade show? There is a lot more involved than just a pretty exhibit booth. To ensure a good base is laid and things go smoothly, consider these 3 major points when planning. Slow and Steady Timeline Trade shows are a pretty big commitment....
How Experiential Marketing Creates Amazing Customer Experiences
A recent survey by industry leader Adobe found that within both suppliers and clients, customer experience was providing the “single most exciting opportunity for 2014.” Amongst consumers, customer experience ranks ahead of mobile which should tell you just how much...
Guerrilla Marketing Faux Pas: Worst Experiential Marketing Advice
As with any other industry, there tends to be a fair mix of good, bad and ugly marketing advice out there in the world. As a result, there has certainly been experiential marketing that has been put on our “Worst Advice We’ve Ever Heard” list, so we...
Do I Stick With My Existing Trade Show Company Or Switch?
Trade shows are a fantastic way to get in front of your customers. They allow you to see their faces, read their reactions, tell them about your products or services personally, and beyond anything, they give you a chance to plant yourself in their mind. These events...
11 Necessities of a Trade Show Booth Overhaul
Are you preparing for the upcoming trade show season? Are you in need of a full trade show booth overhaul? The following tips will get you on your way to designing a booth that increases both lead conversion and ultimately, revenue. 1. Stand Out From The Crowd. Invest...
A Brief History of Experiential Marketing
When you market, you create an experience, Do it successfully and you engage your audience. When your experience is one that your target audience comes to feel comfortable with and seek out for enjoyment (other than for the brand’s original offering)...
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