Marketing is no longer just about showing off your product and having people come to buy it; those days are over. These days it’s all about drawing your customers in by letting them “experience” your product or service. “Hands on” is what customers are now seeking and its time we deliver it.
Delivering What They Want
Experiential marketing is the name and bringing fans a memorable experience is what it’s all about. Some examples of amazing experiential marketing events include things like pop up shop events, trade show events and street team promotions. These campaigns catch potential customers “in the moment”. They are either so caught off guard that they have to be intrigued or are in a buying mood already (trade shows) and are prepared to purchase.
Rather than just having your product on a 2-dimensional picture, experiential marketing gets your products into the hands of your customers. Even if they have never seen your product before, the experience of the experiential marketing campaign generally works best when you are letting the consumer get hands on with your product. If your product can be translated into a hands-on situation (Hint: Services can too…) and satisfies a need, you will be gaining customers.
A Simplified Example
This type of a marketing effort is easily comparable to situations you may already be accustom to. If you have a stunning home entertainment system or sound system, which has to be seen or heard to be believed, this is a situation where you’d want to share- i.e. experiential campaign.
Giving people the opportunity to see, feel, smell and touch all that your product has to offer is the best way to get across its intrinsic value. Hosting an experiential marketing campaign is just the way to introduce your new product or relaunch an old line in a new way. Letting your tried and true customers as well as new customers experience your product is vital in getting people hooked on your brand.