11 Necessities of a Trade Show Booth Overhaul

by Sep 18, 2014

Are you preparing for the upcoming trade show season? Are you in need of a full trade show booth overhaul? The following tips will get you on your way to designing a booth that increases both lead conversion and ultimately, revenue.

1. Stand Out From The Crowd.

Invest in a well-constructed booth design that will stand up to the abuse, year after year. Ideally your booth can be modified to different sizes, depending on the set up of the particular trade show or end objective. Modification also allows for flexibility as you grow and evolve your company. When the time presents itself to do another trade show booth overhaul, a quality trade show booth company can be of great assistance. 

2. Keep The Traffic Flowing.

While booth location is often out of your control, think about how you can position your exhibit to maximize traffic flow. People should be able to come in and talk to your staff without getting run over by the crowds. Stanchions and friendly crowd control booth staff can also assist in strategic traffic flow to ensure your trade show booth overhaul is not ignored due to overcrowding. 

3. Ensure Safety.

Is your booth structurally sound? Do you have power cords and other potentially hazardous materials tucked away? A single disaster can quickly ruin what could have been a very successful trade show. Once again a quality trade show booth design company can greatly reduce any hazards and help keep things organized. 

4. Plan For Storage.

Where are you going to put valuable items (i.e. purses, back packs) during the show? Do you have enough storage space for housing extra literature, retail and promotional incentives out of sight? You don’t want your displays cluttered with extraneous items. Set aside space for storage when planning your trade show booth overhaul. The last thing you need is running out of inventory and missing potential sales. 

5. Prepare a Demonstration.

Nothing pulls people in quite like a demonstration of your products or services. If you already have a demonstration, review it and make any adjustments as needed. Of course, video displays help fortify your message as well as encourage attendees to stop by.

6. Purchase New Display Materials.

Are your tablecloths worn out? Did your brochure displays keep tipping over at last year’s trade shows? Equip your booth with new materials as needed before the first trade show. If wear and tear becomes an issue, higher quality materials should be considered.

7. Evaluate Branding.

Your branding should be consistent across every aspect of your booth from the color of the tablecloths to the logo on your brochures. All graphics, wall panels and event booth staff clothing should be considered when rebranding a trade show booth overhaul.

8. Invest in High-Quality Freebies.

Keep in mind that high quality doesn’t necessarily mean more expensive. Think about maximum impact over big-ticket giveaways. Free handouts should also be aimed at your optimal customers, not just random show-goers looking for free swag.


9. Host a Game with Prizes.

Playing a fun game where you can win something is a lot more exciting than reviewing literature with yet another corporate representative. Something as simple as a prize wheel or something as intricate as a branded mobile app, will all add to a quality trade show booth overhaul.

10. Incorporate Technology.

Adding an interactive tablet display or a QR code that plays a funny video attracts attention and demonstrates value. Visual are key when drawing in attendees. If they are not evident, there is a chance your booth may get passed by. One new method is adding free WiFi to your booth. This is a sure fire way to entice a crowd.




11. Spur Social Media Interaction.

For example, think about creating a hashtag specific to the trade show and encourage participants to use it when they post about your booth on Facebook, Twitter, or Instagram. Promotional campaigns help to build hype leading up to the show and should be a definitive part of any trade show booth overhaul.

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