Recap: Marketing Genome at New York Comic Con
This past October, Marketing Genome partnered with three huge clients and successfully executed their New York Comic Con booths. As the largest comic con on the East Coast, New York Comic Con brought in over 150,000 attendees from Thursday, October 7 to Sunday,...
How Do Virtual Trade Shows Work?
During pre-COVID days, trade shows were the place to get your brand in front of your target audience. Businesses were able to engage with customers, check out the competition, form valuable partnerships, and raise brand awareness all in one place. Large crowds of...
Tamashii Nations Pop Up Shop: Why It Works
With events finally regaining a sense of normalcy, there’s no better time to get your brand in front of your target audience. There may be limited access to large trade shows due to COVID-19, but with the amount of open retail space available for temporary...
How to Safely Return to Events in a COVID World
When the pandemic hit, live and in-person events were one of the hardest-hit industries, leaving many of us anticipating the long-awaited return to normalcy. Fortunately, the distribution of vaccines has allowed many states to ease their restrictions and increase...
M\G Launches VR Trade Show Events
FOR IMMEDIATE RELEASE Marketing Genome Launches VR Trade Show Experience Asbury Park, NJ – April 28, 2020: With wide uncertainty about the return of mass crowds the trade show industry may feel the economic impact of COVID-19 longer than any other....
2019 San Diego Comic Con Booth Recap
Over 10 days of trade show event management accounting for 34,000 square feet of booth space, 14,000 miles traveled (not including one very important trip to Japan) and 9 total trade show booths and exhibits. A busy SDCC? Very. But a flawless one nonetheless. ...
Trade Show Booth Design | A Modular Revolution
The Rookie My first experience with a modular trade show booth design was about 5 years ago, it was also my first time working a trade show. So with a five minute tutorial from my boss, I found myself with a pile of aluminum frames, two union laborers, and a...
Sustainable Event Marketing | Go Green or Go Home
The post-show breakdown. Not five minutes after the convention doors close – walls and structure are being reduced down mini mountains of debris, forklifts are speeding down aisles of swag, flyers and cardboard and the passion that was once the product of an entire...
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