How Do Virtual Trade Shows Work?

by Nov 29, 2021

During pre-COVID days, trade shows were the place to get your brand in front of your target audience. Businesses were able to engage with customers, check out the competition, form valuable partnerships, and raise brand awareness all in one place. Large crowds of attendees would come flocking in, eager to see what new products or services hit the market.

Fast forward to the present day, and many customers have since become hesitant about attending huge public gatherings for fear of getting sick. As a result, trade shows have suffered, and a myriad of businesses are struggling to stay afloat as we continue to deal with the pandemic.

This is where virtual trade shows come in. Aside from face-to-face interaction, it contains just about everything your typical trade show would have. With virtual trade shows, you get to showcase your products or services in a 3D environment that customers can easily access from their homes.

There’s no need for setting up physical banners, signage, tables, and chairs since the entire trade show is held online. Instead, you can customize your virtual trade show to your heart’s content, adding interactive features that keep your customers engaged such as videos, polls, slide shows, and more. That means reduced costs and time saved from a physical location setup, all the while continuing to maximize your ROI.

Read on to find out all the ways you can provide a fun experience, entirely online, for your customers.

Ways You Can Customize Virtual Trade Shows

360-Degree Experience
To create the ultimate immersive experience, our virtual trade show booth software allows you to customize various interactive elements into a 360-degree experience. This gives customers the freedom to explore every angle of the virtual trade show booth. Rather than sitting back and watching, they’ll be able to interact and fully experience all that your brand has to offer.

The shutdown of live events has led to an uptick in live streaming, where viewers get to watch a streaming video in real-time. It’s a great way to instantly connect with your audience and have them “live in the moment” with you and your brand. Whether you decide to host a workshop, Q&A, or contest, a live stream is sure to keep your audience engaged.

E-commerce has been all the rage since the pandemic started, and for a good reason. Customers can easily make purchases from the comfort of their homes, combined with a broader selection of products that they may not be able to find in stores. With our virtual trade show booth software, we offer seamless integration with Amazon, eBay, Shopify, Etsy, and more to help you get your products in front of your audience as quickly and effortlessly as possible.

Rich Text
Aside from the interaction that comes with 360-degree views, live-streaming, and e-commerce, our virtual trade show booth software also allows you to customize text as you please. Whether it’s product descriptions, buttons, or clickable web or email links, you get to choose the text’s font, size, color, and placement with the Rich Text content hotspot. There is no limit to the fun and creativity with this feature.

These are just a few of the ways you can truly customize your virtual trade show booth. We offer other exciting features such as forms, embedded 3rd party content, 2D image slideshows, reports, analytics, and more. You decide what features best represent your brand while we handle the rest of the work behind the scenes.

Create a Virtual Exhibit

Whether you’re an event organizer or exhibitor, a virtual trade show booth is a great way to give new and existing customers a unique experience, build brand awareness, and increase sales. The rest of the world has gone virtual, so why not join in on the fun?

Are you interested in creating a virtual trade booth? One of our expert marketing consultants can provide a complimentary brainstorm and evaluation session to find out how we can help you. Let’s talk!

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