How To Plan For Your Next Trade Show or Event

How To Plan For Your Next Trade Show or Event

You already know attending trade shows is important for your business. You get to interact with consumers face-to-face and talk to them about what interests them regarding your brand. To ensure your booth is successful, you need to start planning early. From defining...
Tips for Working with an eSports Production Company

Tips for Working with an eSports Production Company

In 2019, there were 197 million eSports enthusiasts worldwide. By 2024, that number is expected to increase to 286 million due to the growth of eSports. eSports is short for electronic sports, and its events bring gamers together for organized and competitive gaming....
How to Choose a Marketing Agency

How to Choose a Marketing Agency

Marketing, as a whole, is centralized on creating value for your customers. Whether you decide to showcase your offerings at a trade show or rebrand your website completely, effective marketing is ultimately what will attract qualified leads, drive traffic, and bring...
Recap: Marketing Genome at New York Comic Con

Recap: Marketing Genome at New York Comic Con

This past October, Marketing Genome partnered with three huge clients and successfully executed their New York Comic Con booths. As the largest comic con on the East Coast, New York Comic Con brought in over 150,000 attendees from Thursday, October 7 to Sunday,...
How Do Virtual Trade Shows Work?

How Do Virtual Trade Shows Work?

During pre-COVID days, trade shows were the place to get your brand in front of your target audience. Businesses were able to engage with customers, check out the competition, form valuable partnerships, and raise brand awareness all in one place. Large crowds of...
Tamashii Nations Pop Up Shop: Why It Works

Tamashii Nations Pop Up Shop: Why It Works

With events finally regaining a sense of normalcy, there’s no better time to get your brand in front of your target audience. There may be limited access to large trade shows due to COVID-19, but with the amount of open retail space available for temporary...
How to Safely Return to Events in a COVID World

How to Safely Return to Events in a COVID World

When the pandemic hit, live and in-person events were one of the hardest-hit industries, leaving many of us anticipating the long-awaited return to normalcy. Fortunately, the distribution of vaccines has allowed many states to ease their restrictions and increase...

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