San Diego Comic-Con 2023 Recap
For some, the number 13 comes with a ton of superstitions. And while this year marked the thirteenth time Marketing Genome was a part of San Diego Comic-Con, there was nothing unlucky about it. Over 150,000 comic book culture fans listened to panel events, dressed up...
The Design Process for a Trade Show Booth
If you’ve recently decided to elevate your company’s marketing efforts with a custom trade show booth, the next step is finding a company whose design process works for you. At Marketing Genome, we have an expert team that will guide you through each step...
How To Budget For Your Trade Show
Trade shows have proven to be an extremely beneficial marketing strategy for businesses. However, costs can add up quickly when you think about everything that goes into planning and attending one. When determining your budget, you have to remember the costs...
Why Full Program Management is For You
When preparing to exhibit your brand at a trade show, it can be overwhelming having to manage every aspect of it. Instead of worrying about designing, transporting, setting up, and taking down your booth, you should focus on how you’ll engage with attendees at...
What’s Trending in Trade Show Booth Design and Experiential Marketing
As a trade show exhibitor, staying current with the latest booth design trends is crucial to remaining competitive and attracting potential customers. Aside from your product or service offerings, your booth’s appearance can significantly impact how much...
What to Incorporate in Your Trade Show Booth Designs
As a trade show exhibitor, one of your main goals should be to have a booth that makes you stand out from the competition. The more people you draw into your booth, the more opportunities you will have to capture new leads from interested attendees. While there are...
Trade Show Booths by Size: What You Should Know About Each
After deciding to take your brand to the next level by investing in a custom trade show booth, you must figure out what size and style would benefit you the most. Each size has pros and cons, so you should keep your brand’s needs, goals, and budget top of mind...
San Diego Comic-Con 2022 Recap
The 2022 San Diego Comic-Con was a huge success, with more than 130,000 fans of comic book culture in attendance. During this four-day event, attendees had unforgettable experiences sitting in on panel events, cosplaying, meeting with other comic fans, and visiting...
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