Learning About SEG
Understand the term SEG and how it applies to your trade show booth design.
What is SEG (Silicone Edge Graphics)?
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look.
The size of the graphic must be precise so the fabric is taut when installed in the frame. The result is a large format graphic that mimics the old fashioned hard panel graphics commonly found on custom dispays and interior spaces.
Silicone Edge Graphics create a stunning look, especially when you have artwork that pops. Even better, the continuous look does not cut into text like hard panels often do.
√ Lightweight. Fabric is lighter and more durable than direct prints graphics such as Sintra PVC.
√ Versatile. SEG can be used on many SEG aluminum extrusions.
√ Save Labor. Seamless graphics makes for a quicker install and removal is a breeze. Just pull the tab.
√ Less Frame. Our system allows for continuous flow of SEG graphics, even around 90 degree corners.
√ Save Room. SEG fabric can be folded up into boxes or rolled up into tubes. Economical for shipping.
√ No Glare. Hardwall panels often have a glossy texture that does not bode well for lighting. Fabric is great for photo-ops.
How Do I Install Silicone Edge Graphics?
Installation of SEG fabric is rather simple. For best results, you’ll want to start by tucking in each corner and then begin tucking the middle sections. From there, you work your way back to each corner on each side. If you notice any ripples or bubbling you may need to take a step back.
For a better visual, please watch our video below. Around the 24 second mark, you’ll see how SEG fabric is applied to a real trade show display. While it does not necessarily follow the instructions above, everyone has their own technique.
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Our Turnkey Process
Focus on what you need to do and let us handle the rest of your trade show booth experience. Our cement-to-ceiling service includes 3D Designs, Fabrication, Logistics, Staffing, Installation & Dismantle, Show Paperwork, and On-Site Management.
We are strategically located on both East and West Coasts, saving our clients on costly shipping charges.
We use the lightest exhibit materials in the industry to cut weight and save on drayage costs
Just storing booth materials can be expensive. If you choose to rent an exhibit, those costs virtually disappear.
Coast to Coast Service and Reliability
Strategic placement on the East and West coast guarantees Marketing Genome can handle any trade show display … anywhere.
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