Learning About SEG

Understand the term SEG and how it applies to your trade show booth design.

What is SEG (Silicone Edge Graphics)? 

SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look. 

The size of the graphic must be precise so the fabric is taut when installed in the frame. The result is a large format graphic that mimics the old fashioned hard panel graphics commonly found on custom dispays and interior spaces. 

Silicone Edge Graphics create a stunning look, especially when you have artwork that pops. Even better, the continuous look does not cut into text like hard panels often do. 

    √  Lightweight. Fabric is lighter and more durable than direct prints graphics such as Sintra PVC.
    √  Versatile. SEG can be used on many SEG aluminum extrusions. 
    √  Save Labor. Seamless graphics makes for a quicker install and removal is a breeze. Just pull the tab. 
    √  Less Frame. Our system allows for continuous flow of SEG graphics, even around 90 degree corners. 
    √  Save Room. SEG fabric can be folded up into boxes or rolled up into tubes. Economical for shipping. 
    √  No Glare. Hardwall panels often have a glossy texture that does not bode well for lighting. Fabric is great for photo-ops. 

How Do I Install Silicone Edge Graphics?

Installation of SEG fabric is rather simple. For best results, you’ll want to start by tucking in each corner and then begin tucking the middle sections. From there, you work your way back to each corner on each side. If you notice any ripples or bubbling you may need to take a step back. 

Installation Video

For a better visual, please watch our video below. Around the 24 second mark, you’ll see how SEG fabric is applied to a real trade show display. While it does not necessarily follow the instructions above, everyone has their own technique. 

Trade Show & Event Marketing eBooks

Download any one of our useful Ebooks. They’re designed to help you with your overall marketing efforts when planning your next experience.

The Multi-Trade Show ROI & Budget Tracker

Seamlessly track your entire trade show yearly budget and provide a clear Return-on-Investment


Trade Show Booth Guide

Have a More Successful Trade Show Exhibit Experience This Year


Trade Show Planning Worksheets

Everything you need for your next trade show conveniently packaged in one easy to use guide. Because were not all neurotically organized.


Trade Show Booth Space Selection

Are you ready for a more profitable trade show experience?


16 Ways to Cut Costs on Your Next Trade Show

Lets take a look at how you can keep your costs low without sacrificing quality.


The Last Event Budget Template You Will Ever Need

Use this budget to easily manage all your expenses and know EXACTLY where your spend is going.


Our Turnkey Process

Focus on what you need to do and let us handle the rest of your trade show booth experience. Our cement-to-ceiling service includes 3D Designs, Fabrication, Logistics, Staffing, Installation & Dismantle, Show Paperwork, and On-Site Management.

We are strategically located on both East and West Coasts, saving our clients on costly shipping charges.

We use the lightest exhibit materials in the industry to cut weight and save on drayage costs

Our trade show displays consistently boost clients revenue, increase leads and skyrocket brand awareness.

Just storing booth materials can be expensive. If you choose to rent an exhibit, those costs virtually disappear.

Coast to Coast Service and Reliability

Strategic placement on the East and West coast guarantees Marketing Genome can handle any trade show display … anywhere.

Say Hello Let’s Talk

Simply reach out, and one of our expert marketing consultants will get on the phone for a complimentary brainstorm and evaluation session to find out how we can help you with your next trade show display.

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