Exhibit Displays are going Earth friendly
There are many factors to consider when designing your exhibit displays. Being aware of green choices is one of them. Whether we like or not, we as humans haven’t always made the best decisions when it comes to taking care of the planet. With all the costs and elements associated with exhibit displays, the trade show industry hasn’t always had the best reputation for being green. However, according to an Exhibit City article, a study by Exhibitor said 25% going green improved client relations. It’s not hard to see that companies are getting more concerned about sustainability, so here’s some tips go green.
Go Local
Shipping is a bummer, whether it’s online shopping or shipping a massive banner across the country. Shipping is expensive and uses a lot of fuel. If there’s a convention that you go to every year for a client(s), network with local businesses there. The fewer miles your materials have to travel, the less it’ll cost. Not to mention, you’ll gain some good karma by supporting the local area and lessening your carbon footprint.
Think About Print
A lot of banners and other typical exhibit display materials are made out of plastic and other not so good things (Ink included). Research for companies that offer greener alternatives. If you’re going to have paper materials to hand out, think about the paper. With some recycled paper you don’t even know the difference plus there’s more options than there used to be. One of my favorite things is my notebook made out of sugarcane, the paper is better than any conventional notebook any day.
Go Digital
Face to face is important with clients, but with the technology we have we don’t have to be in the same room. Offer meetings through Skype or other meeting services so that no one has to drive (Or fly). If you need to send renders or proofs, send them through pdf instead of printing them out. If you’re going to reach out to potential to clients, create a really fantastic e-mail instead of doing snail mail.
People are becoming more aware of the green initiative, which means companies are catching on too. Offering greener solutions might give you an edge over competitors in an industry that hasn’t been known to be earth friendly. Not to mention, there’s no such thing as too much good karma.
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