The 2022 San Diego Comic-Con was a huge success, with more than 130,000 fans of comic book culture in attendance. During this four-day event, attendees had unforgettable experiences sitting in on panel events, cosplaying, meeting with other comic fans, and visiting the booths of their favorite brands. Lucky for us, we had the opportunity to work behind the scenes with several brands, helping to plan their experiential marketing campaigns and create their Comic-Con booths.
Here is a recap of Marketing Genomes’ experience at San Diego Comic-Con 2022:
When was San Diego Comic-Con?
This year’s San Diego Comic-Con took place from July 21-24, 2022, at the San Diego Convention Center. Fans attended multiple events and activities every day from 7 a.m. to midnight.
How many years has Marketing Genome attended the San Diego Comic-Con?
This year marked Marketing Genome’s 12th time participating in San Diego Comic-Con. We were thrilled to have a crew of 12 make the trip to San Diego to help with project management. These individuals took care of the preparation, setup, and tear-down of our clients’ booths.
What did Marketing Genome do leading up to San Diego Comic-Con?
Marketing Genome helped design unique, eye-catching booths to draw fans in as they explored the venue between events and activities.
How many booths did Marketing Genome create for the event this year?
In 2022, there were over 550 exhibitors. Marketing Genome made 11 booths for clients, which included Konami, Dragon Ball Z, Tamagotchi, and Crunchyroll. Our team stays up-to-date with the latest technology and fabrication techniques to help our clients’ booths look the best every year.
Were there any particular challenges Marketing Genome faced this year?
Every year comes with its own set of challenges. One that stands out from this year was the delivery of an integral part of the Dragon Ball Z booth, Ape Vegeta. This piece was 6,000 lbs and took three trucks to transport. During the transportation, one of the trucks broke down, creating a time constraint. Despite the setback, our team pushed through with a fast and efficient setup, ensuring the show went on.
Marketing Genome Can Help You Create Your Booth for San Diego Comic-Con 2023
It’s never too early to start thinking about your next San Diego Comic-Con experience! Although San Diego Comic-Con 2023 isn’t until July, many exhibitors are beginning to design and prepare their booths now. If you plan to take your brand to next year’s Comic-Con and want to elevate your past experiences, we’re here to help you achieve your goals.
At Marketing Genome, our advanced fabrication and complete trade show management, including exhibit transportation, installation, and dismantling, ensures exhibits and events are planned and executed to the level of quality you not only expect but deserve. Our team of Comic-Con specialists knows that preparing for Comic-Con is no solo job. We have the experience and talent to bring your vision to life and ensure you stand out from the competition while wowing attendees.
Do you need help creating a trade show booth or experiential marketing campaign for San Diego Comic-Con 2023? One of our expert marketing consultants can provide a complimentary brainstorming and evaluation session to discover what we can do for you.
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