eSports Gaming Arena for eMLS at PAX

The Space

eSports is blowing up! And the eMLS Soccer League is a pioneer in the industry. So, when they needed a custom eSports Gaming Arena built out for PAX East in Boston they commissioned the pros here at Marketing Genome. The Arena was a dedicated room off the main convention floor which incorporated much more than just a few Playstations and monitors. 

eSports Gaming Area



The eSports gaming arena being the main focus of the event was designed in such a way that there would be minimal distractions to the eSports players but still stay within the boundaries of the eMLS branding guidelines. 

The gaming center was wired up by our A/V team for nineteen of the countries top eMLS players as well as being syndicated in the lounge area that sat beside it.

Attendee Lounge and Viewing Area

The eSports lounge was a place for PAX attendees to kick back, relax and check-out what eSports is all about. Wrapped in our modular trade show booth system sat an enormous 90′ monitor that broadcasted the main competition from the competition room. Exhibit truss housed a number of secondary monitors where curious onlookers could watch the action unfold.  

eSports MLS Team Display & Trophy

No experiential event is complete without a little promo. Two exhibit walls flanked the lounge displaying the eSports jerseys along with  eMLS demo gaming stations. The two rooms were then sectioned off with the prestigious eMLS Trophy. 

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