Top 10 Questions to Ask Trade Show Design Companies

by Jun 13, 2013

What are the top 10 questions to ask Trade Show Design Companies?

We are going to answer those questions and more for you, whether you choose us as or not, here are some very important questions to ask when screening your trade show design companies.

1. What are different types of displays that could emphasize the quality of my product?

A. Undoubtedly, your physical exhibit is a reflection of your organization and its product lineup. A variety of fabrication materials can be used, whether it is high-tension fabric or custom wood, but the ultimate goal should be to create a physical environment that is reflective of your brands identity. Invest a significant amount of time into the design process, keeping in mind materials that will work best with your brand, maximize your budget and allow for the most creativity from an engineering perspective.

With a great design, and an experienced team of fabricators who are not in the business of cutting corners, your display will emphasize the quality of your products.

2. What types of displays have you made in the (said) industry?

A. We are deeply rooted in custom fabrication unlike some show design companies, which has given us the opportunity to design and supply exhibits of nearly every material to clients around the world.

From traditional displays such as aluminum extrusion, wood and tension fabrics we have done it all. Using high-density foam, flex wood, and steel, our custom prop team has made 10’ tall iPads, log cabins, die-cut signs and much more.

3. If I’m on a tight budget, how can you still produce a one-of-a-kind trade booth display?

A. Let’s get creative. Seriously…some of the most creative exhibits I have seen have been implemented out of the need to stretch a dollar. Everybody has different needs so there is no one specific answer. The best approach trade show design companies can use is to incorporate as much rental inventory as possible while still achieving a custom look and feel.

Remember…sometimes less is more. It’s not about filling a space, it’s about sending the correct message.

4. What does the creative process entail? How am I engaged in the process?

A. First, the creative process starts with you downloading all pertinent information to us about your product, brand or service. This includes detailed overviews, drawings, etc., a look into what you did in the past and what your plans are for the future. From there, we are able to get a good understanding and start to craft the aesthetic of the booth and the materials used. We dissect your functional display needs down to the finest detail, which includes sizing, storage space, meeting rooms, display areas, speaking areas, and so much more.

Our designers begin drafting 3D models based around your specific needs. During this time, you are encouraged to log on to our computer visually where you can give real time feedback, suggestions or even cheer us on.

Whether we nail it the first time, or it’s the third time, our design process does not end until you can’t sleep at night you’re so excited to see it in person.

5. When will I see the renderings? Is there a quota or consultation fee?

A. Depending on the size of the physical display and level of detail the design process can take trade show design companies at last two days or two months. Our goal is to do something unique and make you look like a rock star.

We don’t charge a design or consultation fee, we just ask you come to the table ready to create something amazing.

6. How can I track the progress of my trade show display plans?

A. In addition to seeing updates through email, you should expect your design company to make progress updates available, 24/7, in some cases we log on to our design computers in the middle of the night if you wish to see a 3D progression walk-through updates.

7. On the day of the event, who is responsible for transport, set-up, and breakdown?

A. From the moment you give us the green light we take ownership of your project from top to bottom. This includes all fabrication and exhibit supply, electrical, shipping, and setup and teardown and any other components of your show.

Our team is also on-site during the show, helping wherever needed. If it’s acting as a booth ambassador greeting attendees, or running around making a few last minute purchases we are available as a member of your event team.

8. What types of experiences can trade show attendees expect when visiting my booth?

A. That’s exactly it, you want your attendees to “experience” your booth not stop by. One of the ultimate goals of your booth should be to create multiple interaction points, leading to a “sticky” booth, meaning attendees visit the booth and stay for a while, and to experience multiple activation’s.

This can be accomplished with various social media outlets, presentations, technology, photo opportunities and much more. Make sure your attendees leave your booth with a long lasting positive impression.

9. If the original idea of the display changes, can we go back and start with a brand new rendering?

A. Absolutely. As long as time allows us to make changes to the design your trade show companies should certainly do so. We realize that priorities change, focuses shift and we always plan ahead in our production planning.

10. Can we communicate via videoconference, or social media for updates and appointments?

A. Technology is a wonderful thing. Your trade show design company should stay up to speed on the latest meeting technology that will allow you to get on the same page and create something truly amazing.

One more…

11. How can we get started?

A. Give us a call or send us an email today. The longer we can work together prior to the show, the better your final product will be. We can’t wait to hear from you! Once you’re done evaluating your trade show design companies, we hope you can apply this information to have your best show ever.

If your looking for more information on a trade show design company for your next show. TSNN has some great resources for you to continue your research, otherwise give us a call or request a free quote. We would be glad to help.

or fill out the form below needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

See More Blog Posts

Pin It on Pinterest

Share This