Pharma Trade Show Booth | AXSOME @ Psych Congress

About Psych Congress

Psych Congress is typically a 4 day-long conference focusing on practical psychopharmacology. It is a place where mental health professionals, psychologists, physicians, students, etc. gather to educate & network to further help improve patient outcomes. Outside of pharma trade show booths you can expect the opportunity to learn and participate in psychopharmacology sessions. Please visit https://national.psychcongress.com/ for more information.

Pharma Trade Show Booth Designers

Marketing Genome is one of the nation’s leading pharma trade show booth designers. Offering turnkey trade show services from design through execution. With over 30 years of experience, we dedicate our passion to innovative ideas, quality service, and real results.

Axsome Therapeutics

Axsome Therapeutics, Inc. is a biopharmaceutical company developing novel therapies for central nervous system (CNS) conditions that have limited treatment options. Through the development of therapeutic options with novel mechanisms of action, they are transforming the approach to treating CNS conditions. At Axsome, they are intensely committed to developing products that meaningfully improve the lives of patients and provide additional therapeutic options for physicians.

“ A Strong Foundation”- Marketing Genome @ Psych Congress and NEI 

We partnered with Axsome Therapeutics to design and build their trade show booth at two of their industry leading shows- Pysch Congress- which takes place in San Antonio, TX and NEI- taking place in Colorado Springs, CO. 

We took complete ownership of both shows on their behalf and were responsible for everything from design, to fabrication, to logistics, to show management and all the moving parts that make a trade show successful. At the forefront of ANY successful trade show is the design and planning stage. You can have the best carpenters and fabricators in the world, but if you don’t build a strong foundation through carefully planned design you are doing yourself a disservice.

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Creating the “Pharma” Trade Show Booth

Axsome is a very innovative company that is at the forefront of developing treatments for the CNS- they are leaders in their industry and a run-of-the-mill, boring pharma trade show booth simply would not do them any justice. We needed to design them a booth that would express innovation, fresh thinking, and creativity.

That’s just what we did, a 20’ x 30’ exhibit space that was strategically built to maximize traffic flow through the use of multiple entries and exit points. We built large custom architectural shapes and canopies that added a unique flair and opportunity to display large fabric SEG graphics. A custom-built bar serving espresso was the anchor of the interior, welcoming guests to the booth and creating an opportunity for engagement. Overall- our goal was to create a space that was calm, inviting while being visually engaging. 

It would be argued within our organization that once the booth design is finished – the fun starts of building everything. I guess it depends on what hat you chose to wear that day, regardless, the designers have had their fun and it was time for our team of award-winning fabricators to do what they do best…BUILD.

Psych Congress | Trade Show Design Renders

In order to accurately reflect this experience, we had to start with the 3D renders of what the Axsome trade show booth at Psych Congress might look like. Marketing Genome strives to make all of our pharma booth renders as accurate as possible. As you’ll see our renders of the booth design very closely match the final product.

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Axsome Therapeutics | Pharma Booth Fabrication

Axsome is a very innovative company that is at the forefront of developing treatments for the CNS- they are leaders in their industry and a run-of-the-mill, boring pharma trade show booth simply would not do them any justice. We needed to design them a booth that would express innovation, fresh thinking, and creativity.

That’s just what we did, a 20’ x 30’ exhibit space that was strategically built to maximize traffic flow through the use of multiple entries and exit points. We built large custom architectural shapes and canopies that added a unique flair and opportunity to display large fabric SEG graphics. A custom-built bar serving espresso was the anchor of the interior, welcoming guests to the booth and creating an opportunity for engagement. Overall- our goal was to create a space that was calm, inviting while being visually engaging. 

It would be argued within our organization that once the design is finished- the fun starts of building everything. I guess it depends on what hat you chose to wear that day, regardless, the designers have had their fun and it was time for our team of award-winning fabricators to do what they do best…BUILD.

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