The Key Trade Show Exhibits Factors for Success
A Trade Show Exhibit can be a lot of fun because they give you a chance to meet face to face with potential customers in a way you don’t get to do on a day to day basis. However, trade show exhibits are a lot of hard work and with every department head at your desk with their list of demands about their needs and objectives at the show it can be hard to focus on the point at hand, which is getting new customers, order, clients, etc.
Your trade show exhibit success factors include your trade show booth designers, where they get their design inspiration and the experinence your trade show booth design company has had producing similar trade shows and events. The strategy that you deploy at your trade show exhibit is the key to getting new customers. Here are three factors to remember while developing your strategy.
Fun and engaging exhibit interaction
This is the most crucial factor of your trade show exhibit, regardless of your industry. The first line of defense is human interaction, and this can be achieved through brand ambassadors. This is the traditional way of getting people to talk about your product, but there are other strategies like having the people who worked on the project talking to your customers (seeing their passion for what they created might spark something).
Human interaction is essential, but some of the most common learning styles are visual and kinetic. Tap into that by giving people something to do at your trade show exhibit like a product demo, or something truly entertaining to play with that relates to your company/product like a ten foot iPad trade show exhibits display which was the approach we took for Narr8’s trade show booth at New York Comic-Con.
Make your trade show exhibit creative
You have about fifteen seconds to make an impression on someone during your trade show. This means you have seconds to attract visitors to your booth. If you miss your window of opportunity they will no doubt wander over to someone else’s trade show booth down the way. With people being assaulted with visual stimuli at every turn, your trade show exhibits should stand out. That might mean going outside of the box of what you normally do, but you should always have an element of design that people will remember when they think of your company (whether that’s clean and sleek, zany, or over the top). You should discuss some outrageous ideas with your design team.
Create a memorable experience
At the end of the day, it’s about the customer making a connection beyond the trade show floor, and your trade show exhibits are the key to that. One idea you may want to experiment with is promotional items, but if you do this make sure it’s something that goes beyond the typical stress ball or baseball cap. Make it personal not only to your company, but to your target audience and make it fun for people. Make them do a little playful work to get the giveaway. Set up a small amusement park game in the booth or something similar. It will last longer in their head if you create an experience around it for them.
Whatever you decide channel some of your energy into interactivity or creativity in your design.
Whether you sell games or mulch, these three factors are critical.