Tips to Make Your Trade Show Booth Successful
You already know attending a trade show is important for your business. But do you know what goes into planning a successful booth? Trade shows can be a lot of work to execute, but attending them helps you attract new customers, build your brand awareness, and bring in repeat purchases in the future.
What determines a successful trade show booth depends on your goals and KPIs as a company. However, as a general rule, a successful trade show booth will be fun and engaging to the consumer and create a memorable experience they want to communicate to others.
No matter what industry you’re in, several factors play into creating a successful trade booth. Here are five tips on how to make the most out of your next trade booth.
1. The right colors can attract more people. As a rule of thumb, use your brand’s three brightest colors to capture the attention of passersby at your next trade show. Bright colors can also help set the mood and tone for your company and help make your brand feel more approachable in what can sometimes be an intimidating setting.
2. Tell your brand’s story. The worst thing you can do at a trade show is fail to use your time with consumers effectively. To stand out from your competition, don’t just plaster your brand’s color scheme and logo on every aspect of your trade booth. Be intentional with the elements of the booth to help tell your brand’s origin story and purpose. What’s more, don’t be afraid of incorporating unique features like accent or ambient lighting, spotlights, or even strobe lighting into your exhibit. These additions will only help you stand out from the competition.
3. Don’t forget to engage with other brands. Trade shows aren’t just about engaging with potential customers — they’re about engaging with other brands who share a similar consumer base. During your time at a trade show, get to know other brands that compliment yours or offer a service that shares your target market. You may be able to share leads and contact information, essentially doubling your ROI at the end of the day. You may also find inspiration for your next trade show.
4. Create an experience for everyone that stops by your trade booth. Whether it’s an interesting conversation, a game, or a giveaway, always intend to give the people who stop by your booth something they’ll remember or can take home with them. If you’re unsure what you want to provide, consider information about your product or service or a branded item that will keep your company top of mind in the days after the trade show. You can also set up things like photo ops or create a space where attendees can sit down and relax while surrounded by your branding. No matter how big or small, making an impact will help encourage sales.
5. After the trade show is over, your job isn’t done. Follow-ups are one of the most important aspects of a successful trade show booth. Don’t be afraid to reach out to the people you connected with — waiting too long can cause them to forget about the interaction you shared. If you collected emails during the event, send a post-event email with a special offer and photos from the day. You could also take a survey to see what aspects of your booth attendees connected with the most. Use the information you gather post-event to help make decisions during your next trade show planning session.
Marketing Genome Can Help Make Your Trade Show Appearance a Success
At Marketing Genome, our designers use cutting-edge technology to channel creativity and deliver trade show booths that resonate with your audience and make your team proud. Do you need help with design ideas or creating a trade show booth? One of our expert marketing consultants can provide a complimentary brainstorming and evaluation session to find out how we can help you. Let’s talk!