SHOT Show Custom Trade Show Booth | Exhibit Fabrication | Sightron
Since 1993 Sightron has been building a reputation as the premier provider of sporting optics. From binoculars to scopes, they have established themselves as an industry favorite for outdoorsman. Their attention to detail, craftsmanship and customer satisfaction has helped expand their lineup to over 100 successful products. To help them display these products, we created a very cool, custom trade show booth rental for SHOT show.
The Project for SHOT Show
Looking to maintain industry dominance, Sightron commissioned Marketing Genome to design and fabricate a custom log cabin themed trade show booth for the annual SHOT Show Expo taking in Las Vegas, NV. The SHOT Show, a convention specifically for the shooting, hunting and firearms industry, lends itself as a great place to see some uber-creative trade show booth ideas. Needless to say, exhibits really need to be on point to stand out and fortunately our modular trade show booths and in-house fabrication abilities allow us to provide custom trade show booth rentals for SHOT.
The SHOT Show Build
Our first step to creating the best trade show booth experience is to get on a call to discuss overall needs as well as the functionality of the trade show booth needed at SHOT Show. The second we got off the phone with Sightron our exhibit designers brainstormed booth designs reminiscent Lincoln Logs as kids and the build plans proved it.
We had a lot of exhibit fabrication concerns to consider such as durability, weight and the overall goal of creating what appeared to be real logs. We could have tried using the real thing but drayage and I&D rates would, of course, have been – astronomical. We instead utilized a material called “Flexwood” that is – as you may have guessed – a flexible and lighter weight alternative to solid wood (but still real wood) whilst still maintaining an authentic look and feel.
In an effort to tie in the main cabin structure, functional rolling barn doors, logo-etched glass panels and a custom made wood gun racks were also fabricated. When looking at the exhibit in its entirety it’s easy to tell how a basic rented trade show booth display, cases, and standard counters would have been a disservice.
Trade Show Booth Install
Our exhibit fabrication team knew off the bat that On-site Install and Dismantle as well as shipping would be a nightmare if the main trade show booth structure was not properly organized. Therefore during construction, exhibit walls were numbered in accordance with the log panels. All of which were carefully scaled to fit in standard-sized crates.
Installation was a breeze! Each piece interlocked together seamlessly. Dare we say, ”more so than our modular exhibit system?” This resulted in drastically reduced labor times and related costs.
We have been to trade shows where every last exhibit is very cool but, what is cool when they all look the same? By what shall all else be judged? The cabin exhibit was something unlike anything else on the show floor and therefore drove foot traffic right to its doorstep. Laser targeted and efficient in every way.
Final Thoughts on this SHOT Show Booth
We loved the Sightron cabin project from the moment we heard the concept. We can build unique modular exhibits with our eyes closed but it takes booths like this to really stretch our creative abilities. They do more than make for happy clients and generate profits.
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