9 booths and counting leads to 22% YOY NYCC growth.
New York, NY, October 18, 2018: Over 10 straight days of trade show management accounting for approximately 1,600 employee hours worked, 4 football fields worth of trade show freight, 14,600 square feet of trade show booth structure built, and 9 total exhibitors, Marketing Genome has effectively taken a foothold as the number one exhibit house serving New York Comic Con.
The 9 exhibitors include:
• Dreamworks – She-Ra Activation
• NBC Universal – Glass Activation
• Bandai – Dragon Ball Z Tour – 2 separate spaces
• Dark Horse Comics
• IDW Publishing
“We had a huge influx of inquiries this year in addition to our existing clients. Some of which committed to exhibiting in less than 20 days prior to show doors opening.” Said Jared DeVincenzo, President for Marketing Genome.
“Landing all 9 clients was done through a blend of existing client relationship management as well as word of mouth, referrals and unconventional marketing strategies. The latter being responsible for the new accounts.”
Marketing Genome’s ability to tackle all nine exhibits came from a persistent refinement and optimization of exhibiting practices including technologically advanced fabrication methods, reliable vendor sourcing, highly organized shipping/ logistical tactics and the good old reliable on-site team.
First exhibiting at NYCC in 2010 with just one client, 2018 marks an 800% growth in NYCC exhibitor contracts over an 8-year span for Marketing Genome.
• 2016 (5 booths)
• 2017 (7 booths)
• 2018 (9 booths)
About Marketing Genome: Marketing Genome produces high-level brand experiences that connect with target audiences. With over 30 years experience as leading designers and producers of exhibits, events, and experiential marketing campaigns, Marketing Genome dedicates passion to innovative ideas, quality service, and real-world results.
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